Normal Is Good, 2009-2016

clothing collections, performance

Normal Is Good was created in Havana, Cuba (2009) as a project focused on the development of clothing collections that blurs the line of fashion design and visual art in a multi-disciplinary practice. Pockets or spaces are hiding within various sections of the garments to hold belongings instead of using a purse or bag. Through these designs we are invited to rethink about the relations with space and things that we usually carry on a normal basis. Normal Is Good is an expression of Yali Romagoza position opposed to society’s conventions and prejudices. This is especially true because of Yali having grown up in Cuba where the idea of an egalitarian society suppresses any expression of individuality and self-empowerment. Normal Is Good draws on this condition and make us reflect on: what is required and what is the norm? If normal is good, what is the normal (good) to the society we live ?

Live performance at "Estado de Excepción", Galería Habana during the 10th Havana Biennial, Havana, Cuba, 2009

Curated by Tania Bruguera and Maylin Machado

Performance with non-professional models of petite height including the artist herself. This event marked the beginning of the career of Yali Romagoza and it positions her as the pioneer of conceptual art linked to fashion in Cuba.


2009 "Estado de Excepción", Galería Habana, during the 10th Havana Biennial, Havana, Cuba
2009 "Fuck the handbag!", Centro de Desarrollo de las Artes Visuales, Havana, Cuba

2009 "Perdiem", Bétonsalon – Centre for Art and Research, Paris, France

2010 "Profane Expressions", David Castillo Gallery, Miami, US

2010 "Visual&Dance", alternative to Art Basel Miami, Incub8, Miami, US

Photo Courtesy David Castillo Gallery

View from installation at "Profane Expressions", David Castillo Gallery, 2010


Golden Dreams in Black and White/ Sueños Dorados en Blanco y Negro, 2012

Live-performance at White Box, NY, US. Introduction of Normal Is Good project in NY with a new collection titled Golden Dreams in Black and White.


2012 ENDLESS SUMMER @ BEACH BOX, Special Fashion Guest Normal Is Good at “Labor Latin Day”, White Box, NY, US

2012 Golden Dreams in Black and WhiteWhite Box, NY, US

Photo by Leandro Feal

The Pocket Party/ La Fiesta del Bolsillo, 2016

Unisex collection that explores gender roles and sexuality. With this collection closes the project Normal Is Good