Normal Is Good, 2009-2016

garment collections, performance

Normal Is Good was created in Havana, Cuba as a project focused on the development of clothing collections that it blurs the line between fashion design and visual art in a multidisciplinary practice. Pockets or spaces are hidden within several sections of the garments to hold personal belongings instead of using a purse or bag. Through these designs we are invited to rethink about relationships with space and the things we normally carry in our daily lives. Normal Is Good is an expression of Yali's position opposed to society conventions and prejudices. This is especially true because of her having grown up in Cuba in where the idea of the egalitarian society suppresses any expression of individuality and self-empowerment. Normal Is Good is based on this condition and makes us reflect on: -What is required and what is the norm? If normal is good, what is the normal (good) to the society we live in?.

 

Video by Marilyn Volkman and Dan Paz

Performance, garments, textiles, books

Live performance debut at "Estado de Excepción", 10th Havana Biennial, Galería Habana, Havana, Cuba, 2009.

Curated by Tania Bruguera and Maylin Machado

Performance with non-professional models of petite height including the artist herself. On the walk the performers exchanged books kept in their hidden pockets within the garments. This event marked the beginning of the career of Yali Romagoza and it positions her as the pioneer of conceptual art linked to fashion in Cuba.  

Photo by André Callot

"Golden dreams in Black and White" from the Series Normal Is Good

Garment collection, performance, photo cameras

Live performance at "ENDLESS SUMMER @ BEACH BOX", White Box, NY, 2012

Normal Is Good presents a new collection "Golden Dreams in Black and White", for the first time in NY at White Box as part of the program "ENDLESS SUMMER @ BEACH BOX".

Photo by Leandro Feal

"The Pocket Party" from the Series Normal Is Good, 2016

garment collection

"The Pocket Party" is the last collection of Normal Is Good project.